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A Latina owned company, Natural Soul Rhythm Online Magazine and Consulting Agency LLC was developed by musicians, for musicians. We created NSR to be the bridge between artist and audience, interviewing both underground and established talent from all different musical and cultural backgrounds for our online magazines. Think of NSR as your modern day music library, where you can discover new music and learn about the artists at the same time. 


Natural Soul Rhythm is reinventing the underground music world through the creation of our Artist Development Packages, which includes digital marketing design, styling, artist development and website design. We are determined to build supportive platforms that shine a light on artists, as well as give them affordable resources to support the growth of their own careers.


Currently based in New York City, NSR has worked with Sony Music U, Atlantic Records, Interscope Records and 1824 PR Agency.


Who will you discover next? Find out, only at Natural Soul Rhythm.


*NSR is a proudly run female company


Founder & Lead A&R


   "I created NSR with the intention of bringing new music and people together in one place."

   A New York City based entrepreneur and innovator, Alma grew up in Queens where she was surrounded by Puerto Rican, Brazilian and Russian cultural influences. As a Latina, she has always been surrounded by strong and powerful women, which has helped her become the strong business woman she is today. While attending the incredibly prestigious Berklee College of Music, she majored in Music Business and Songwriting while also focusing her attention towards building Natural Soul Rhythm from the ground up. Her drive and hunger for the music industry has led her to opportunities like blogging for Sony Music U and interviewing artists like Flo Milli, Kenny Mason and Tyla Yaweh, producing different shows for artists, working in marketing and digital design, styling and photography. Since graduating in 2020, Alma has continued to build NSR, recently designing NSR's Artist Development Packages. She is also heavily involved in A&R, representing Brooklyn Soca and R&B artist, Mia Taylor. Alma continues to grind, taking advantage of her skill sets to develop Natural Soul Rhythm into the kind of empire that will change the face of the music industry.


Head of Marketing

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Born and raised in Brooklyn, NY, the singer/songwriter Mia Taylor has developed an incredible and unique sound for herself. With a blend of Soca and R&B music, she has combined her Trini heritage with her Brooklyn vibe. From a young age, she has had a special kind of love for the arts, starting off her journey as a dancer. Her beloved grandfather, a popular steel pan player, poured his love for Soca music into her development, which influenced Mia to carry on her grandfather's legacy within her music. In fact, it is her dream to create a supportive platform for the genre of music so that it can become more mainstream. 


As Mia Taylor's artistry grew, she found herself attending the world's most prestigious music college, Berklee College of Music, as a Music Business and Songwriting major. Here is where she honed in her skills for performing, songwriting and marketing. After she graduated, she refused to let the COVID-19 pandemic slow her down. Mia has had the privilege of competing in a songwriting competition for Soca icon, Kerwin du Bois. Following her win, she is now a chosen member of S.P.U.T, and continues to work with an incredible group of underground songwriters and artists. 


An island girl in the city, Mia Taylor has a sound like no other, making her the kind of artist that will change the sound of the music industry.  


Head Videographer & Founder of Mona's Lounge


   Shirleen Chen is a music manager and videographer from Los Angeles, California with a deep passion for the art of music. Growing up in a family of business people, she developed the mindset of a musician strongly influenced by business. With the goal of becoming a music entrepreneur, she went on to study vocal performance and major in Music Business/Management at Berklee College of Music, graduating in 2020.

   By September of 2017, Shirleen had already founded Mona's Lounge, a live music video recording venue in Boston, and by 2018 the Mona's Lounge spin-off radio show "Good Times at Mona's Lounge" made its debut on the BIRN Radio (Berklee Internet Radio Network). It was here where Shirleen spun her top music picks of the week. As the manager and head of video production at Mona's Lounge, she united and promoted musicians, producers, engineers and all creatives under one collaborative project.

   In December of 2017, she was referred by hip-hop rapper John MurRay to join Selective Collective, a record label also based in Boston. Here, she has taken the roles of website manager and head of video production alongside Markus Heuer.  


Head of Visual Design


   Charlie Dane Lublin was born and raised in Oyster Bay, New York. From a young age, she has dedicated her life to art and music.​

   She spent her early life drawing, painting, and creating murals for her school, as well as recording and performing regularly as a solo singer/songwriter. She went on to graduate from Berklee College of Music in 2019, majoring in Music Production & Engineering. Her focus was on learning how to produce music for herself and others. 

   While studying at Berklee, her passion for creating art continued as she became the head designer of Mona's Lounge visual production company, collaborating with Natural Soul Rhythm as well as artists under Mona's Lounge management to develop digital and print marketing materials including live sessions, interviews, logos, cover art, websites, business cards, flyers, etc. 

   With experiences in studios, on stage, and behind the scenes, she has cultivated herself as an all-around creative individual. 



Visual Production Company

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   Mona's Lounge is a live music video recording venue with the goal of promoting up and coming artist nationwide. Guided by the visions of its founders, Shirleen Chen, Negin Jaz and Mitchie Rivera, Mona's Lounge unites musicians, producers, engineers, and all creatives to collaborate on projects that can engage a global audience through social media.

   Mona's Lounge Live Sessions came about in 2017, when Chen, Jaz and Rivera moved in together during their attendance at Berklee College of Music in Boston, MA. Chen had filmed and recorded Jaz and Rivera's cover of "All I Want" by Kodaline in their apartment living room, making it the first Mona's Lounge Live Session to be posted online.

   In a matter of months, artists from all around the world studying at Berklee College of Music were booking recording sessions at Mona's Lounge. The company was gaining attention even before its official launch in January of 2018. By September of 2017, Mona's Lounge partnered with Natural Soul Rhythm to further promote artists through interviews and online music blogging.

   Countless talented artists go unrecognized. Mona's Lounge hopes to provide those artists with a platform to represent themselves professionally through videos, photoshoots, and interviews for all social media platforms.

- Shirleen Chen: Manager and Head of Video Production
- Charlie Lublin: Head of Audio Engineering/Graphic Design

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